What is the keyword effectiveness index (KEI)?
What is the keyword effectiveness index (KEI)?
The keyword effectiveness index (KEI) is a metric that measures how effective a keyword is at driving traffic to a website. The KEI is calculated by using the number of searches for a keyword and the number of results returned for that keyword. Find out how to calculate it and how to use it here: https://darwenonline.co.uk/web/what-is-the-keyword-effectiveness-index-kei/
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